Home' The Wellingtonian : June 23rd 2011 Contents 9
THE WELLINGTONIAN, JUNE 23, 2011
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By KERRY MCBRIDE
Internet wizard: Michael Moore-Jones has been
shoulder-tapped by MyCube. Photo: KERRY MCBRIDE
If you knew what Michael Moore-Jones had
achieved by the age of 16, you might be tempted
to call him the next Mark Zuckerberg.
However, he wouldn't appreciate being com-
pared to the Facebook founder, believing Facebook
is becoming too confusing and restrictive for its
Michael, a student at Scots College, is the first
person accepted into an academy run by MyCube,
a social networking company hoping to challenge
the autocracy of Facebook.
The Digital Life Academy will soon host Michael
along with 30 other young internet prodigies from
around the world.
Michael will spend July and August learning
the ins and outs of the business on an all-expenses
paid trip to Singapore.
A year 12 student, Michael already runs his own
business website, They Don't Teach You This In
School, which hosts podcasts from industry
leaders to give their knowledge to a younger
However, it was a simple blog post that
captured MyCube's attention.
Michael regularly updates his blog with his
thoughts on technology and business and a recent
post on the future of social networking resulted in
an unexpected email from MyCube founder Swede
Johan Stael von Holstein.
He told me about the internship programme
and said he'd found my post,'' said Michael.
The application process involved basically sub-
mitting an article, so he said I'd been accepted
because of that post.''
Michael's family is having a reunion on the day
he is due to fly out, so his parents took some
convincing. His father, New Zealand's ambassador
to Spain, had been reluctant to see his son ship off
to Singapore, Michael said.
Me and my sister usually visit him in the
holidays. Originally it was like good for you, but
it's probably not going to work'. But I was quite
adamant I was going. I wasn't willing to pass it
up, so they saw the chance for me in the end.''
Though a career in social networking looks
assured for Michael, what that will look like even
a few years from now is unclear.
Any social network in the future will place a lot
more emphasis on how information from friends
and family is displayed to you, rather than the
data from someone you've just met at a confer-
ence,'' he said.
MyCube is heading in the right direction,
whereas Facebook every day is going in completely
the wrong direction.''
Michael is hoping the internship will also pro-
vide some strong leadership.
I just admire Johan for actually trying. You
could just say Facebook's got it locked in, but
that's the wrong attitude if you want to improve
the status quo.
I look up to people who have dedicated their
lives to trying to create products that will help
improve people's lives, rather than someone like
Zuckerberg, who just locked himself away for a
few weeks and had a huge stroke of luck,'' he said.
being encouraged to
sample the city's tourist
attractions on Sunday.
Zealandia, the Carter
Observatory and Wel-
lington Zoo are among
30 tourist sites opening
their doors for a gold
The CitySights and
the Hop On Hop Off
City Tour buses will
also operate for a gold
Tourism chief David
Perks said it would be a
good chance for
Wellingtonians to see
Wellington open day
runs from 10am till
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