Home' The Wellingtonian : May 19th 2011 Contents 13
THE WELLINGTONIAN, MAY 19, 2011
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By EMMA BEER
Smile for the birdie: Wellington
photographer Amy Jacobs.
Self-taught photographer Amy Jacobs
enjoys the freedom being behind the
camera gives her.
The 22-year-old Thorndon resident is
making a name for herself as a fashion and
Jacobs took photography at Wellington
High School, and a few years later decided
to pursue it as a career.
I would sort of sit on the internet and go
through other people's photos. I thought,
That would be really cool if I could do that'.
I made a spur of the moment decision
and bought completely the wrong camera to
use for photography. I had no idea what I
was doing,'' she said.
With no formal photography training, she
has relied on the advice of friends and pro-
fessionals to get AJ Photography under
I needed to learn a lot, like about light-
ing. A lot of people can take a photo. . .when
you have your camera on automatic it's
Jacobs' latest project is producing a cal-
endar that features young women posing as
After finding a photo she loved of singer
Lady Gaga, Jacobs decided she wanted to
do a similar style shoot and do a fun project.
What better than making a calendar?
It's something people would buy and it's
just a fun thing for people to be part of.''
She needed a theme.
I thought, Do I want to do women?
Famous women?' I was thinking actresses.
Then I thought, Why not do inspirational
women musicians or singers?'
Jacobs wanted to ensure the calendar
had wide appeal, so the shots range from
Etta James to Stevie Nicks to Christina
The models were found through a compe-
tition she ran on Facebook. Those who felt
they would be good at replicating the image
could send in their photographs.
Jacobs choose five finalists for each
image and uploaded all photos online.
People then voted for which woman they
thought would be best. She couldn't believe
I was amazed how many people got
involved. I had 300 likes' on my page and
once I put the images up it went up to 1800
in about four days.''
All the winners have been chosen and
Jacobs said she was excited to begin plan-
ning the shoots, which will take place in
Jacobs said she still considered her pho-
tography part-time. She has a fulltime job
I want to take advantage of [photogra-
phy] while it's still fun. I'm a little worried
I might lose that fun' when it becomes a
more fulltime business.''
She particularly enjoyed pre-planned
shoots and hoped to end up photographing
She liked to ensure the shoots she did
with clients suited their personalities.
I'm pretty good at picking what people
would like to do,'' she said.
By talking to them and looking at their
online photos she was able to get an idea
about what sort of photoshoot they might
enjoy, she said.
There'd be particular people you'd go to
and you might say, Oh, let's do a bikini
photoshoot' and they'd be the complete
wrong person and wouldn't enjoy it.
I try see the sort of person they are and
the sort of style [they like].
My dream is to work for a magazine. I
would love to work at a fashion magazine
. . . What you see on America's Next Top
Model, those kind of photoshoots.''
When Facebook becomes anti-social
By EMMA BEER
Sharing photos online has
become the norm for most social
media users. But what happens
if someone doesn't like them?
Amy Jacobs has had some of
her photos reported'', but doesn't
The problem is anyone can
report photos. It's anonymous,''
Facebook gives users the
option to report'' a photo they
think is inappropriate. It then
sends offending users a message
saying they have breached the
rules. It does not inform users
which photo is offensive, or why.
If you have too many [photos
reported] your profile gets
deleted off Facebook,'' said Jac-
Many of her shots had been
reported, including one photo of a
friend's eight-month pregnant
stomach. The woman's partner
had his hands on her belly.
I put it up again and basically
just said, Who finds this offens-
ive? Is this offensive?'''
She had no further negative
responses to that image.
The problem is there are a lot
of jealous people out there. Not
so much with it even being to do
with me. It might be to do with
Jacobs said it happened to lots
of people, including a friend who
runs a lingerie business.
Jacobs said not all her images
turtleneck sweaters'', but they
were not nude and were always
artistic. I really hate sleazy
photos. The slogan should be, If
you don't like it, don't look'.''
Facebook used to have an
email address so people could
contact it, but it no longer
seemed to exist, Jacobs said.
People had told her the fight
wasn't worth it and that she
should just delete her page, she
But I would find a lot less
people contacting me. Facebook
is where I find most of my busi-
ness and where most people see
However, when her website
was fully up-and-running, she
would likely be directing people
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